Kirk Direct

88% of marketers say using social graph data to personalize the online experience has a high impact on both ROI

eConsultancy research
77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers

Conversant research
68% of marketers say personalization based on behavioral data has a high impact on ROI, and 74% say it has a high impact on engagement

eConsultancy research

But most haven’t been able to deliver personalisation yet.

Usually, it's because...

NO CLEAR STRATEGY TO DELIVER THE VISION

You know what you want, but it’s not yet clear what steps to take to deliver your vision and in what order.

TECHNOLOGY CONSTRAINTS

You've a patchwork of existing systems, or no systems at all.

DATA AND PRIVACY ISSUES

Your data isn't being captured or isn't accessible to the teams that need it.

Your data privacy controls are sufficient to comply with new legislation.

NO APPROVAL FOR INVESTMENT

You need to articulate a clear case for change to Finance, Technology and CEO in language they understand.

INTERNAL SKILLS GAP

Your marketing and insights leaders aren’t experienced in data, operational teams need to update skills to maximise opportunity.

And of course no-one has time to do any of this.

THAT'S WHERE KIRK DIRECT COME IN

We’ve a strong track record at cutting through the issues that prevent you from delivering your vision for personalised marketing.

We can help you to

Develop your personalisation strategy
Evaluate your organisation's personalisation capabilities and identify where and how to improve
Create an actionable marketing and insights technology roadmap
Help you choose the right suppliers for your business, and manage procurement process
Write investment cases that get you the budget you need
Evaluate your current data privacy standards and help you implement an improvement plan
Design organisation structure and recruiting digital marketing and insights teams

OUR TRACK RECORD

We have had significant success in introducing data-led marketing and insights to organisations. We are particularly strong at articulating a compelling and deliverable vision for data insights and marketing in organisation, and securing buy-in from marketing, technology and finance stakeholders.

Here are some of the people we've worked with, and for...

Like most marketers, you probably want to get more personalised